FIDAN NOVRUZOVA works each season to deconstruct common items like polo shirts and rugby shirts. To explain the concept of deconstruction very simply: it involves reexamining the basic assumptions about a jacket—such as the fact that it is inherently asymmetrical, that the collar has a certain shape, and that it has two sleeves—and asking, “Does it really have to be that way?”
The design that hangs like a scarf at the neck is structurally a collar; it’s not a simple, haphazardly attached element, but rather the result of pattern-making meticulously designed to conform to the human body’s anatomy. Designs like this are meaningless unless they’re crafted with precision.
These days, simple, unadorned brands are thriving—the kind where you pair a plain knit or polo shirt with unassuming jeans or slacks. Try incorporating just one piece from FIDAN into that look. That’s enough; that’s just right. Please don’t go overboard trying to add unnecessary elements. Striking that balance is crucial for these garments to truly express your personality.
